Lazy Oaf – Summer Launch Party

I am totally loving Lazy Oaf’s summer collection! Any brand that describes their new collection as ‘Rainbows, Dolphins & Shit’ is pretty cool in my book.

Yesterday they held their launch party at the store in Ganton Street just off Carnaby Street. I got to see the new collection and instantly fell in love with it!

Lazy Oaf are known for their vivid and colourful amazing graphic designs which have a brilliant cartoon focus. Their clothing is fun and street and all totally wearable for guys and girls. Who doesn’t want some cute cartoon pineapples on their bum? I’m talking of course about the gorgeous shorts I saw!

The launch was filled with cute designed cookies, free hot dogs – yum, a raffle, a bit of booze and of course all the clothes. The store itself even had some giant blow up burgers to bounce off of! My favourite pieces included a black bodycon cartoon hand dress, the pink pineapple print dress seen below and also some leopard print shorts.

There was also a few celebs there – check out girlband Stooshe in the background of this picture – accidentally PAPPED!

If you are in London be sure to head down to the store, otherwise check them out online at Lazy Oaf.