The weather outside is not very nice at all with lots of rain and wind, it really is a storm. So I am tucked away inside and day dreaming of holidays and hot countries that I want to visit, perfect right? The new Spring Summer collection from heidi klein is helping me do just that with the gorgeous designs and the campaign video which was shot in Jumby Bay, Antigua with top model Le Call, it’s taking me away to a place of beautiful bikini and beaches, sorry I just needed a second.
The designs this season have a modern and sophisticated feel with sharp contrasts and bold colour harmonies. Bikinis such as Sete and Abaco Beach both have a nautical design with horizontal stripes and sporty nautical eyelets, I love the front bow of the Sete bikini, so stunning. Exotic prints including feathers and animals skins feature with the rich chocolate snake print of the Persia design to the jewelled print of Jumby Bay. Istanbul is a vibrant orange perfect for setting off your tan along with Rio De Janeiro with its bright colours, makes you think perfectly of Brazil. I absolutely love the Sao Paulo embroidered kaftan as a cover-up, such a beautiful colour.
I asked heidi klein designer, Heidi Gosman some questions behind the brand and her inspirations for this season.
Where do you source the inspiration for each collection?
I obtain much of my inspiration from our customers at the boutiques, what works for them, what doesn’t etc. They provide crucial feedback in terms of fit, style and colours and so they are our best focus groups for our collections. I also get a lot of inspiration from my own travels, with family and for work, and what colours and places inspire me most.
Do you have a particular type of woman in mind when designing, how would you describe the Heidi Klein customer?
Our customers vary from 25–55 years, but those women who seek a perfect fitting, glamorous swimwear piece to give them a boost of confidence on holiday.
Which is your favourite style from the SS14 collection?
The classical Sete nautical balcony top and fold over bottom. Understated elegance and chic.
Where is your ultimate holiday destination?
I always seem to go back to Portofino, Italy.
It seems we both love the Sete Nautical design, it is definitely my favourite from the collection, thanks Heidi. Shop the new season on heidiklein.com and take a look at the campaign video below and picture yourself on that beach.