Back in June, Warehouse launched a campaign that invited their customers to style their upcoming Autumn Winter campaign entitled Style Me If You Can. The competition let anyone create looks for different types of occasions such as a Dinner Date, Cinema and Job Interview. They then had the choice of new pieces from the A/W range to put together their looks.
The looks chosen were then created into a film for the new A/W 13 campaign, with one winner being chosen for each look. The film was finally revealed yesterday but I managed to get a sneaky preview on Wednesday morning when I attended a special screening at the Warehouse store just off Oxford Street. At 8am in the morning it was a little weird to be tucking into some popcorn but definitely not wrong! We were treated to breakfast treats including Pain au Chocolats and fruit kebabs, plus some special Style Me If You Can smoothies.
The store had been transformed to feature all the campaign shots, the looks that were chosen had been laid out together in the store with the bits from each looks together making it easy to find. There was also little screens to watch clips from each part of the film, before finally seeing the full thing on the projected screen.
It was a great morning and such a good idea for a campaign to really get the customers involved. My favourite look chosen was by Rosie Ettridge for the Dinner Date, the fur coat is beyond stunning!
Take a look at the full film below and let me know what your favourite look is?
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