I have fallen in lust with this dress from H&M new conscious collection! The range which will be available around Mid March in stores and online sees Vanessa Paradis fronting the campaign.
The dress of my affections is this printed mini dress featuring a toucan and rainforest design.
Conscious collection at H&M is a range of eco-friendly clothes. Helen Hunt wore a dress which was made especially for her by the H&M people behind the range and wore it non other than to the Oscars!
In the new Spring range there are romantic floor length dresses, sporty pieces such as the cropped jumpsuit and an array of tropical effect and floral patterned trousers and tops.
Vanessa Paradis said of the collection:
“I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes”
H&M will also be running a campaign to coincide where you can bring in your old clothes to the store from any label , and in return for each bag receive an H&M voucher to spend in-store. What a great way to recycle and also get some new threads!
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