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The eagle has officially landed in London. Today November 14th sees the opening of American Eagle Outfitters first ever UK store at Westfield White City. The store which opened its doors this morning is famous for it’s all American on-trend casuals and denims. Since it’s launch in 1977 American Eagle Outfitters has become one of America’s biggest brands with a celebrity following including Emma Watson, Robert Pattinson and Blake Lively. As well as the Westfield White City store, the brand will also be opening offerings this November at Westfield Stratford on the 15th and the Bluewater shopping centre in Kent on the 19th.

Each store will carry womens and menswear which includes everything from outerwear to footwear. Some of my favourites include the women’s denims which come in seven fits and 45 washes and the cosy parka jackets.

American Eagle Outfitters Opens Today

To coincide with the launch model Daisy Lowe has been named as the face of the brand. The launch video which was directed by London fashion director Joshua Stocker sees Daisy running down a dark London street, leaving her leather jacket behind and turning into a stunning eagle!

You can shop the collection also online at American Eagle Outfitters and watch the campaign video below.