Wildfox Clueless 2013 LookBook

Kids In America

January 5, 2013

One of my favourite brands Wildfox Couture has just released its campaign lookbook for SS13 and not only does it look like a fun, colourful collection but its been shot in the style of one of the best girly movies of all time, Clueless.

Wildfox are known for their awesome lookbooks, they always capture the clothes and models in such perfect photography. The SS13 collection pays tribute to the modern look that Cher (not the singer) but the character Alicia Silverstone played in Clueless had.

Wildfox Clueless 2013 LookBook

The collection strives to make girls feel good in whatever they are wearing and they describe it as:

“The Clueless Collection is all about T-shirts that start conversations, sweaters you can wear all day, sleep in and wear again the next day. They’re for throwing on so that you can run out the door and feel beautiful for just about any occasion”

Sounds perfect to me.

The sweaters and T-shirts even feature some of the slogans from the film including ‘Totally Bogus’, ‘As If’ and ‘I’d Rather Be Shopping’.  Bright Spring Summer colours with fun graphics such as watermelons, sunflowers and ice cream cones bring a fun girly playful look that is reminiscent of the Clueless and 90’s Bel Air babes.


I really like this casual T-shirt matched with cute shorts and the velvet bow belt.


Bel Air sunglasses for glamorous sunbathing…


I think it is one of the best lookbooks to date and love the Clueless revival, what do you think of the collection?

Kids of America by Wildfox Couture

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