I often get asked to share campaigns from brands on the blog and more often than not I decline, but when I saw this campaign by Danish design house Georg Jensen I just absolutely loved it.
Why do I love it? Because instead of using models for their latest campaign they have used five strong women, in fact role models that we can look up to and admire.
Georg Jensen have chosen five amazing women to take part in the campaign. Award-winning film director Susanne Bier, WBA, WBC and WBO world champion welterweight boxer Cecilia Braekhus, award-winning comedian Sarah Kendall, professional motocross rider Behnaz Shafiei and Dominique Crenn – the world’s best chef. These are all women who have defied conventions and risen to the tops of their industries and that is what is so inspiring.
The global campaign is aimed at encouraging women to be themselves and to make their own success. If there was ever a campaign that appealed to me recently it is this. So many times I get asked what I do, with confused looks, not everyone understands online and the blogging world, but that’s ok and I get that, but for me blogging is a way to express myself, be myself and in turn make my own success.
I only get out what I put in and that’s why I work little hours into the night and also never really switch off ever. I am in control of what I do and I am determined to succeed. The campaign message is: ‘You can never be too much you’ and I cannot agree more.
Find out more about the campaign over on Georg Jensen website and watch the campaign video below.